What is SEO? Definition of search engine optimization

What is SEO?

Search engine optimization, or SEO for short, includes all measures designed to improve a website’s position at search engines such as Google. The abbreviation SEO comes from English and stands for “Search Engine Optimization.”

Why SEO is so important

Many studies say that hardly anyone at Google opens the second page, but mostly clicks directly on the first ads. This is no different for us either, it is also assumed that the best results are displayed at the top and we don’t want to invest much time in the search. Thus, the remaining ads on the next pages remain virtually invisible to most of Google users. In addition, there is the fact that more and more websites are being created these days and it is becoming more difficult to assert itself with its website against the increasing competition. For this reason, search engine optimization (SEO) is playing an increasingly important role in success on the Internet.

How do search engines work?

But before we dedicate ourselves to search engine optimization (Website SEO Analysis), we first need to understand how search engines work. Search engines such as Google have the ability to analyze all public pages on the Internet (called crawls). A variety of criteria play a role in whether a Google website is rated more positively or rather negatively. Google summarizes all these criteria in its so-called “search algorithm,” which ultimately determines the place on which a website appears in search results. This is exactly how this algorithm works, Google doesn’t tell us. What we do know, however, are the individual actions that can be taken to improve a website in the Google ranking.

The most important SEO measures

Search engine optimization (SEO) is a complex process that consists of a large number of individual measures and takes a lot of time and work. In short, SEO can be divided into two areas: Onpage optimization and off-page optimization. Onpage optimization affects all actions that can be taken on your own website. These include a technically clean website, fast loading times, high-quality content, relevant keywords and a good user experience. The off-page optimization deals with all work that does not take place on your own website. This means, above all, the construction of baking lines, i.e. the setting of your own links on other websites.

Google can “understand” us

Google can accurately evaluate our tracks when we browse. If a Google user is only very short on a website after a search query, Google is signaled that the site probably didn’t help the user. Should these quick jumps pile up, the site can be graded in search results. Every search engine is, of course, anxious to deliver only the best results to its users. That’s why it has become very important, especially today, that websites offer relevant content that visitors like to look at. The operation of the website should also be kept as simple as possible so as not to overwhelm or frustrate the visitor. If the visitor likes to deal with the website and clicks through many pages in the menu, Google is also signaled that it must be a relevant page, which in turn has a positive effect on the search engine ranking.

Mobile search engine optimization

Since more than half of all Google requests are now made by a mobile device such as a smartphone or tablet, search engine optimization (SEO) also involves making websites accessible to all mobile users. A website that is not optimized by mobile not only gives rise to a large proportion of visitors, but has also been viewed negatively by Google for a long time. In the future, Google wants to favour mobile websites more and more, making it an absolute requirement to optimize its mobile website today.

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