With the increase in the use of technology, especially the mobile phones have led to increasing the use of social media. There are many different social media applications that are bringing a change in almost everything ranging from lifestyle, eating habits, research, advertisement, creating awareness, change in perspective all has been now influenced by the great power of social media. It has become a part of everyone’s life now. Digital media has taken over the conventional media (Source: Huffingtonpost).
Like everything operated and moved under conventional media has now been transferred to digital media, similarly, politics has also been greatly affected by the use and interference of social media in everyone’s life.
Now we use social media for everything and politics is one major part of it. Main reasons explaining Why Politicians use social media more than any other medium? are described below.
No politician today can ignore or disregard the power of social media in maintaining and destroying one’s reputation and life. Social media networks like Facebook, Instagram, twitter all have been able to create great opportunities for both the voter and the politician. These social media networks are now being used to make up or break up the public image of a politician, it also helps in conveying the sense of transparency to the social media follower. And with the increase in transparency, it has been said that it is better to avoid shaping or hiding things for your own good and to stay away from shady businesses can be the best choices for the politicians to survive. With mobile phones in everyone’s hand, nothing can stay out of public eye. Voters can now very easily hold the politician accountable for the wrongdoings.
Social Media users and politics
Realizing the importance of social media politicians are now looking for ways to gain the attention of the users. They are now targeting more towards the youth and buy twitter followers cheap to convey their message and their future plans. Many diverse ways are now available to catch the attention of the user and to leave an impact on their perspective for the longer term like buying followers. To do so politicians have now resorted new and advance ways like video sharing, live chatting, video messaging, statuses, twitter, picture sharing an etc. they are now using this platform to convey their plans and this way they encourage the voters to vote for them. by sharing videos and pictures politicians are showing to their followers that how they are making a positive difference in the society’s overall well-being. This helps them in creating a positive public image. This is the main reason Why Politicians use social media more than any other medium?. Social media helps them in communicating with their followers very easily.
Social media and advertising
Social media has been tremendously used for advertising and marketing. Many politicians are using it sensibly to save their cost on expensive advertising and instead smartly using social media to create the awareness amongst the voters. They are using Facebook, Instagram and twitter instead of costly measures like television, radio, and newspaper.
A review by Tweetnfollow (Social Media Marketer)
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